Instagram Business Blog

That makes for a far more productive sales conversation than one held between two relative strangers. You’re strengthening your social reach with blog content and driving new website visitors to your blog via your social channels. Whether you want to alleviate some of your time or if you just want a fresh voice on your blog, you might invite guest contributors to contribute content or articles.

You’ll find that people are more likely to respond to you and also buy your services. If lack of time or lack of writing skills is an issue, you could outsource your blog to a blog writing service. These do exactly what it says on the tin – write your blog to meet your customers‘ needs and also drive sales for you. Your posts can be answers to the questions most frequently asked by your customers. For example, if you are a jeweller, you could write a blog post on what to look for when buying a diamond.

business blog

Additionally, 82% of businesses admit that blogging is critical to their business. According to a recent inbound marketing report, nearly 80% of companies that use blogging as a part of their marketing strategy reported acquiring customers through their blogging efforts. Blogging is an inexpensive way for small businesses to drive traffic to their site, enhance inbound marketing efforts and attract more perspective customers. Just because your blog is not getting any comments does not mean that it is not being read. Think about the number of articles you read or blogs that you visit.

Internal Blogs

Lack of time and ideas are the most frequently cited reasons many small businesses cite for not having a blog. However, with a bit of planning, you can have enough ideas to keep your it running for weeks or even, months ahead. As parents know, kids spend a huge amount of time online, especially now with COVID-19 school and camp closures. They get ideas from influencers on social media and video platforms, make purchases on their smartphones, and influence a lot of family spending.

  • Their business blog generally focuses on how to develop courses and grow your audience of students.
  • Teachable is a platform that allows you to create and sell online courses.
  • MarketingProfs provides real-world education for modern marketers.
  • Their most popular posts cover influencer launch case studies, audience-building tactics that actually work, and how to create content that converts visitors into paying students.

However, you will find that you get more comments as you slowly build up your readership. Blogs are meant to be informal, so let your blog reflect the human face of your company. Give it some personality and try to keep the sales pitch down.

There are other reasons businesses might want to blog, but I think they’re smaller and stray from the core benefits of blogging. Salespeople who encounter specific questions that require in-depth explanation or a documented answer can pull from an archive of blog posts. Prospects that have been reading your blog posts will typically enter the sales process more educated on your place in the market, your industry, and what you have to offer.

Every business blogging effort can benefit from a single, often simple, call-to-action. As mentioned, we build the majority of all websites with blogs on WordPress. When you have a content management system with databases and plugins, it’s best to have web hosting that specifically caters to the platform.

A Simple Guide To Using Multiple Blogging Platforms In Your Content Strategy

Are you already well underway when it comes to business blogging? Share your thoughts on business blogging below and what you’re looking to get out of it. For instance, I love to use our blog to test out big campaigns on the cheap — before we invest a lot of money and time into their creation. I also love to use our blog to help understand our persona better.