Making Badoo, Bumble and Chappy, Andrey Andreev, understands thing or two about online dating sites. Lumen may be the latest endeavor in Andreev’s profession with cofounders, Antoine Argouges and Charly Lester. A imed at older individuals as opposed to the typical more youthful end associated with the age range – over-50’s are Lumenis the desired clientele.
Despite a busy site market, Argouges views a huge mobile marketplace for Lumen; „When you have a look at relationship products specific to over 50s, all of them are dating web sites. 80 million singles over 50 in united states and western European countries, yet [the demographic is] underrepresented by dating sphere.“ Argouges must be bullish; he’s got spent +$4.5 million within the software.
The scene is familiar. Swipeable pages, big images, bios however with one difference. All people have to upload a selfie included in the verification procedure, as well as an algorithm authenticates this contrary to the other profile images offered. a nice touch and a tragic indication of the changing times and difficulties with online dating sites.
Dating apps are wide ranging. Any brand new software this is certainly wanting to scale requirements a new kind of strategy and Argouges is attempting brand new things ; „we have been testing plenty of various advertising models, employing a mixture of online and offline, with a concentrate on offline because we should fulfill our individual base and build a dialogue up using them. Weiterlesen